The signing marks the largest franchise contract to date for the Pokemoto division; the growth rate has increased by more than 200% since the acquisition
LEAGUE CITY, TEX., December 9, 2021 (GLOBE NEWSWIRE) – via NewMediaWire – Muscle Maker, Inc. (Nasdaq: GRILL) most recent branch Pokémoto, a growing 19-site poke bowl concept known for its modern, healthier culinary twist on a traditional Hawaiian classic poke, today announced the signing of a 15-site franchise agreement in Massachusetts, fueling the chain’s growth rate of over 200% since its acquisition. in May 2021. With this new agreement, Pokemoto has now signed 21 franchise agreements in the last 45 days. Recently signed franchise agreements were made in New York, Massachusetts and Mississippi. Pokemoto currently has locations open in six states – Connecticut, Rhode Island, Massachusetts, Georgia, Maryland, and Virginia. This 15-unit franchise agreement represents the largest franchise agreement signed to date by Pokemoto.
The 15-unit franchise agreement is an exclusive development agreement for the counties of Worcester and Middlesex, Massachusetts. These counties represent the first and second most populous counties in Massachusetts. Both counties have many colleges and universities that match the Pokemoto demographics of Millennial and Gen Z consumers and are the focal point of the brand’s real estate team. Pokemoto currently has two locations in Franklin and North Attleboro, Massachusetts.
The 21 new franchise agreements, when opened, will take the Pokemoto chain to 40 locations: expanding the chain’s footprint to over 200% since its acquisition in May 2021. Muscle Maker, Inc. announced that the company recently raised $ 15 million in a private placement with plans to focus on its franchise growth strategy for its Pokemoto division.
“One of our internal goals at the time of the acquisition in May 2021 was to continue significant growth and the 15-pack signed in Massachusetts, along with the 6 previously announced agreements, provide a solid foundation for these plans,” said Mike Roper, CEO of Muscle Maker, Inc. “Our management team brings extensive experience in operations, franchising, real estate, distribution and marketing, which was essential in concluding this agreement of 15 packs. The main focus is to expand Pokemoto’s locations through franchising efforts and company-owned locations, in order to accelerate our top-tier sales. Our recent $ 15 million capital increase has provided us with the resources to execute our strategy allowing us to pursue our goals on all cylinders. The Pokemoto concept is new and trending and we believe that our additional purchasing power, franchise and site selection, operations and marketing and additional resources expertise present a unique and low entry opportunity. cost to potential franchisees.
For more information on the Pokemoto franchise, visit www.pokemoto.com/franchise
Pokemoto has nineteen open branches in six states – Connecticut, Rhode Island, Virginia, Massachusetts, Maryland and Georgia with future franchises coming up in New York and Mississippi. Pokemoto offers contemporary flavors led by chefs with fresh, delicious and healthy ingredients such as Atlantic salmon, Ahi tuna, fresh mango, roasted cashews and tobiko black caviar that appeal to foodies, health enthusiasts and sushi lovers around the world. Guests can choose from a list of exclusive bowls or go bold and create their own unique combination of a base, protein and various toppings and nine different sauces. Vegetarian options are available and the bowl combinations are virtually endless. Colorful dishes and chic modern dining rooms provide an exhilarating dining experience for guests of all ages. Customers can dine in store or order online through third-party delivery apps for contactless delivery.
About Muscle Maker, Inc.
Muscle Maker, Inc. is the parent company of ‘healthier for you’ brands, bringing high-quality, healthy food options to consumers in traditional and non-traditional locations such as military bases, universities, ghost kitchens, delivery and direct to consumer ready-meal prep options. Brands include Muscle Maker Grill, Pokemoto, Superfit Foods, Healthy Joe’s and several ghost cooking brands such as Meal Plan AF, Wrap it Wraps, Bowls Deep, Burger Joe’s, MMG Smoothies, Mr. Tea’s House of Boba, Gourmet Sandwich Co and Salad Vibrations. Our menus highlight healthier versions of traditional and non-traditional dishes and feature grass-fed steak, lean turkey, chicken breast, Ahi tuna, salmon, shrimp, tofu and herbal options.
For more information on Muscle Maker, Inc, visit www.musclemakergrill.com, for more information on Pokemoto visit www.pokemoto.com or for more information on Superfit Foods visit www.superfitfoods.com.
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