SITE anticipates its 50th anniversary at IMEX Frankfurt 2022

Published on: Wednesday, June 1, 2022

The Society for Incentive Travel Excellence (SITE) has previewed what members can expect in the association’s 50th anniversary year in 2023 as the incentive travel industry continues to rebound rapidly.

Rebecca Wright, Acting Executive Director of SITE, said at the start of Wednesday’s press event: “Our 50th anniversary presents exciting opportunities for us. We’re focusing even more on the business case for incentive travel, as we see pent-up demand from companies who have found that other incentives and rewards they need to use during the pandemic aren’t having as much of an impact. . We are definitely seeing a need and a resurgence.

Aoife Delaney, President of SITE 2021, also offered a moment of reflection on her time leading the SITE Board of Directors. Aoife noted that her goal as president to build back better “was both for our members and to look after our strong community, but also to keep SITE financially responsible. We had to make sure our community felt there was still a good reason to be part of our association in a year with more ups and downs than anyone could really prepare for.

Aoife cited the success of the SITE 2022 Global Conference and the launch of the SITE France Chapter in 2021 as examples of the value SITE has continued to provide international incentive professionals during this challenging time.

The SITE Foundation was also well represented. VP of Content and Research Selina Sinclair spoke about current and upcoming SITE Foundation research, including the third edition of Corporate inSITEs and Leadership inSITEs, the findings of which are expected to be released throughout the spring. . Selina also briefly touched on upcoming projects, including the Incentive Travel Index, which launched at IMEX in Frankfurt on Tuesday.

“The SITE Foundation has taken a new approach with the launch of its inSITEs series,” Selina explained, noting that inSITEs business, leadership and participant research follows the pulse of the market and offers insightful data to members and stakeholders. others to consider when making the decision. plans for their businesses.

SITE activities will continue throughout the rest of IMEX Frankfurt, with a reception scheduled for Wednesday at 3 p.m. local time at the SITE stand (G400) and another full-day exhibit on Thursday, the last day of the This year.

Anyone interested in becoming a member of SITE is also invited to take advantage of the “Member-Get-a-Member” campaign, which launched today and will run until June 15, 2022.

After IMEX Frankfurt, the SITE and SITE Foundation team will begin final preparation for SITE Classic, which will take place September 11-14 in Boca Raton, Florida, and for IMEX America, where SITE and SITE Foundation look forward to bringing a equally energetic presence.

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Tags: SITE, Tourism, tourism association, travel association